PageSpeed Insights - how Google's speed tool works
Page speed is one of Google's ranking factors. Google takes into account how fast your site loads and how well it performs. Google created its own tool to measure these metrics. Here is how to use PageSpeed Insights effectively.
In this guide we explain how to use this Google tool to optimize your site speed and get real, measurable results.
How to find the speed report?
To get the speed report, go to PageSpeed Insights.
Just paste the address of the page you want to test and click Analyze.
The report is ready in a moment, and you can start looking at the data.
Where does the data come from?
First, it's worth explaining where the data in Google's speed report comes from and how it differs from other testing tools.
The data comes from the Chrome User Experience Report (CrUX). This is a database about how real Chrome users use popular websites. This is a very powerful data source - it's not just a single bot test. PageSpeed Insights shows real data collected from actual users of your site.
How to use PageSpeed Insights?
After clicking on the ready report, you get data about your page content and suggestions for improving loading speed - split into mobile and desktop versions.
Both reports are clear and easy to read.
Each chart is divided into three sections using a traffic light system: Slow (red), Moderate (yellow), and Fast (green).
The split between mobile and desktop is useful because these versions often have different elements, menus, or interactive features.
Analyzing the speed report
The metrics that affect page speed are organized into specific categories. Each one is measured and described. When something causes a problem, the report gives you clear instructions on how to fix it.
Making changes based on the report
After analyzing the report and listing the problematic URLs on your site, you can fix the issues that slow it down. The task is simple because you have a clear list of problems and solutions.
After making fixes and running PageSpeed Insights again, your site should score a high, green result.
