How to write good website copy
Content on your website helps clients find your offer online. Your site is a communication channel, and the texts you put there make it work. Good website copy is the foundation. But "good" is a very general word. What does it really mean?
What is the purpose of your website?
What goal should your website achieve?
- information: contact, offer, portfolio
- communication: blog posts, comments, forums
- lead generation: contact forms, quote requests
- sales: online store, product catalogs, product descriptions
When you know the goal, imagine you are a user who just found your site. Write texts that match what they are looking for.
Target audience
Who visits your website? What are their habits? What do they like? Adjust your texts to your audience - text length, language style, images, video and audio. Think about their needs and describe your services so they know you can solve their problems.
Writing tips
Based on what you know about your users and what you want to offer them, follow these rules:
- stay on topic
- check your grammar
- be specific
- focus on solutions
- skip long essays
- use clear messages
- format well: paragraphs, headers, subheadings (with keywords)
- make text valuable and easy to read
- speak directly to the reader, keep it natural
SEO
Your text should convince users, but it also helps your site rank in search results. Use keywords and good formatting. Add internal and external links.
Keep your content organized - use bullet points. Pay attention to text length.
When adding images, make sure they are compressed. Always add alt attributes to your images.
End with a CTA. Call To Action connects your content with your offer.
Your business card
A website is a business card for your brand. The content on it must be well thought out. Good website copy helps you achieve your goals and use your site to its full potential.
